Welcome! To the landing page introduction here is what you’ll learn…
- Understand what's important on a landing page
- Know how to build a landing page
- Understand the mind of your potential buyer
Table of contents
Part 1: Key Elements of a landing page
- Above the fold
- Call to Action
- Benefits
- Social Proof
- Closing Statement
Landing Page 101
Creating a Landing Page
Hello. Now we’re moving into creating your landing page. I’m giving you free rein, but I’ll point out some key elements that your landing page needs to stand out and be effective. These elements will ensure your Unique Selling Proposition (USP) is clear and supported.
Key Elements of a Landing Page
1. Above the Fold: Make sure the most important statement or message is above the fold on the website. This is the first thing visitors see without scrolling, so it needs to capture their attention immediately.
2. Call to Action (CTA): Clearly define what you want visitors to do. This is your call to action, whether it’s signing up, purchasing, or another action. It should be prominent and compelling.
3. Benefits: Clearly display the benefits of joining your program or buying your product below the fold. Throughout the page, you need to convince visitors by showing how your product or service will help them and address their pain points.
4. Social Proof: Include social proof to build trust. This can be testimonials (either videos or text), awards, or any other items that support the credibility of your product or service.
5. Closing Statement: End with a strong closing statement that ties all these points together. This should solidify the reasons why your product or service should be chosen and create a sense of urgency for the visitor to act now.
Final Thoughts
Keep recording and continue progressing with this process because you are very close to finishing your landing page.
Before you move on
- Make sure you do further research to grasp these topics
- Share your ideas with others, get feedback
- Drop a comment in Discord "Gold Member General Chat" share what you've learned
- When your done share your landing page with our community for feedback!
Now we move on to understanding how to create a page that converts.
- Know the Who, What and Why of great page design
- Think of the user and what they looking for
- How does the page AND WEBSITE value
Table of contents
Part 2: Key Elements of great design
- Website Purpose and Target Audience
- User Experience and Navigation
- Logic-Based Web Design
- Applying the Principles
- Conclusion
The Who, What nd Why, of the Landing page.
1. Website Funnel Training, Website by Design
Understanding the purpose of a website and who the target audience is are crucial first steps in effective web design. By clearly defining the “who, what, and why” behind the website, designers can create an intuitive user experience that guides visitors towards the desired actions. Website Purpose and Target Audience The first step is to identify the purpose of the website and the specific audience it aims to serve. This involves understanding the user journey – what brings them to the website, and how the website can meet their needs. Defining the target audience, whether they are students, teachers, or service business owners, allows the design to be tailored to their specific pain points and goals.
2. User Experience and Navigation
A well-designed website should make the navigation intuitive, allowing users to easily find the information they need without having to think too hard. Considering common screen sizes and how the website appears on different devices is also important, as is avoiding elements like unnecessary pop-ups that could confuse or frustrate the user.
Ensuring the website navigation is intuitive and doesn’t require the user to think
Considering the common screen sizes and how the website appears on different devices
Avoiding unnecessary pop-ups or elements that could confuse the user
3. Logic-Based Web Design
The principle of “logic-based web design” involves structuring the website content and layout in a way that logically guides the user towards the desired actions. This means focusing the website on the target audience, using specific language and messaging that resonates with them, and providing social proof and validation to build trust.
Focusing the website on the target audience (in this case, service businesses)
Using specific language and messaging that resonates with the target audience
Structuring the website content and layout to guide the user towards desired actions
Providing social proof, case studies, and other validation to build trust
3. Applying the Principles
I demonstrate how these principles have been applied to their own website, Nation Media Design. By aligning the website content, messaging, and structure to the target audience of service businesses, we have created a user experience that effectively guides visitors towards the desired actions.
Example of how the NMD’s own website, Nation Media Design, implements logic-based web design
Aligning the website content, messaging, and structure to the target audience of service businesses
Strategically organizing the website menu, services, and case studies to guide the user
4. Conclusion
In conclusion, the key to effective web design is understanding the user and designing the website accordingly. By avoiding the trap of trying to serve “everyone” and instead focusing on the target audience, designers can apply the principles of logic-based web design to create an intuitive and engaging user experience.
Before you move on
- Understanding the purpose of the website and the target audience is crucial for effective web design.
- The website navigation should be intuitive, considering different screen sizes and avoiding elements that could confuse users.
- "Logic-based web design" involves structuring the website to logically guide the user towards desired actions.
- Focusing the website on the target audience and using specific messaging that resonates with them is key.
- Providing social proof, case studies, and validation can help build trust with the target audience.
- Aligning the website content, messaging, and structure to the target audience is demonstrated through the speaker's own website example.
- Avoiding the trap of trying to serve "everyone" and instead focusing on the target audience is essential for effective web design.
TERMS OF SERVICE